![]() To help publishers prepare, Google will provide a self-service tool called “Ad Experience Reports,” which will alert them to offending ads on their sites and explain how to fix the issues. The move appears to be a strong-arm tactic to improve the quality and performance of ads across the web.Īccording to the Journal’s report, Google will inform publishers of poor ad experiences on their sites and instructions on how to fix any issues: ![]() On Thursday, the publication confirmed the earlier report and said Google has put publishers on notice that the ad blocker is coming within six months to give them time to prepare.Ĭhrome’s ad blocker will reportedly be turned on by default on both desktop and mobile web versions. In April, The Wall Street Journal reported that Google was going to introduce an ad blocker into Chrome.
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